Beauty & Skincare E-Commerce SEO: Growth for Nielies

SEO CASE STUDY

In just 3 months, we boosted organic visibility for Nielies — a beauty and skincare e-commerce brand. By targeting high-intent keywords like “Alpha Arbutin Sugar Scrub,” “SADOER Retinol Eye Serum,” and “Vaseline Lip Therapy,” we drove significant growth in profile views, traffic, and keyword rankings to positions 1-10.

Invisible Website SEO Strategy Technical Fixes Content Optimization Authority Building

Higher Rankings + New Customers

Client challenge

Nielies had premium skincare products, but SEO & visibility gaps were limiting e-commerce growth.

Website

nielies

Industry

Beauty / Skincare E-Commerce

Project Duration

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Key Products

Alpha Arbutin Scrub, SADOER Eye Serum, Vaseline Lip Balm

Starting Health

Low visibility (poor rankings)

GSC Data (3 mo.)

258 Profile Views · Top 10 Rankings

GMB Views

258 People viewed

Low visibility for key product keywords — average position 30+ for "Alpha Arbutin Sugar Scrub" and "SADOER Retinol Eye Serum"

Poor website health score affecting crawlability and indexing of product pages

Weak content strategy for beauty and skincare educational content

Limited backlink profile from beauty and lifestyle publications

Google Search Console and GMB showed low impressions relative to market potential

Diagnostic

What we found: opportunities for Nielies

A full technical audit, keyword analysis, and content review revealed exactly where the website was underperforming — and where we could drive the biggest gains for the beauty and skincare audience.

Technical & Health

Poor site structure for product categories

Low website health score affecting crawlability

Broken links on product detail pages

Slow loading times for image-heavy product pages

Content & SEO

No keyword-optimized content targeting "Alpha Arbutin Sugar Scrub"

Thin product descriptions for SADOER and Vaseline products

Missing blog content on skincare benefits and usage guides

Low search intent alignment for beauty buyers

Visibility & Authority

Low impressions for "Retinol Eye Serum" and "Lip Therapy"

Poor click-through rates from generic beauty keywords

Minimal backlink profile from beauty blogs and influencers

Low domain authority compared to competitors

The playbook

Our SEO growth framework

Six phases, compressed into a 90-day sprint — tailored for a beauty and skincare e-commerce brand.

PHASE 01

SEO Audit & Health Analysis

We ran a full technical audit to identify every broken link, crawl error, and structural issue preventing search engines from properly indexing Nielies' product catalog.

Fixed broken links and resolved crawl errors across product pages

Improved site architecture for beauty product categories

Optimized sitemap for better indexing

Raised website health score from 38% to 92%

Health score 38% → 92%

PHASE 02

Technical SEO & Speed Optimization

We optimized every element that affects page speed and technical performance — from image compression to JavaScript delivery — to dramatically improve user experience and crawlability.

Desktop speed improved from 65 to 95

obile speed improved from 42 to 88

Reduced bounce rate for product pages

Passed Core Web Vitals across all key pages

Desktop: 65 → 95 Mobile: 42 → 88 Significant improvement

PHASE 03

Keyword Strategy & Research

We performed in-depth keyword research targeting high-intent commercial keywords for beauty and skincare products like "Alpha Arbutin Sugar Scrub," "SADOER Retinol Eye Serum," and "Vaseline Lip Therapy."

Comprehensive keyword research for product and category pages

Content briefs for Alpha Arbutin Scrub, SADOER, and Vaseline products

Topic clusters built around "skincare routine" and "body exfoliation"

Full content calendar targeting beauty and skincare audiences

Keyword map → content briefs Top 10 positions achieved

PHASE 04

Content Creation & Optimization

We created and optimized product pages, category pages, and educational blog posts with search-driven copy, proper heading structure, and internal linking to maximize visibility.

Optimized every product page with target keywords

Created detailed product descriptions with benefits and usage guides

Published skincare educational content

Enhanced user engagement with ingredient explanations and skincare tips

15+ optimized product pages Quality content created

PHASE 05

Link Building & Authority

We built a white-hat backlink profile through industry-specific directories, guest posts on beauty blogs, and influencer collaborations — increasing domain authority and search trust.

30+ foundational backlinks from beauty and lifestyle sites

15+ directory listings across target markets

3+ guest posts on beauty and skincare blogs

Domain Authority improved from 5 to 12

Domain Authority 5 → 12

PHASE 06

Geo-Targeting & Reporting

We set up a comprehensive reporting system that tracks rankings, impressions, clicks, and engagement for key product terms — with monthly reports delivered to Nielies.

Google Search Console performance tracking for product keywords

Google Analytics 4 traffic & engagement metrics

Monthly growth reports with full transparency

Continuous optimization based on data

Live reporting Always transparent

01 — SEO Audit

SEO Audit & Health Analysis

We ran a full technical audit to identify every broken link, crawl error, and structural issue preventing search engines from properly indexing Nielies' product catalog.

Fixed broken links and resolved crawl errors across product pages

Improved site architecture for beauty product categories

Optimized sitemap for better indexing

Raised website health score from 38% to 92%

Health score 38% → 92%

02 — Technical SEO

Technical SEO & Speed Optimization

We optimized every element that affects page speed and technical performance — from image compression to JavaScript delivery — to dramatically improve user experience and crawlability.

Desktop speed improved from 65 to 95

obile speed improved from 42 to 88

Reduced bounce rate for product pages

Passed Core Web Vitals across all key pages

Desktop: 65 → 95 Mobile: 42 → 88 Significant improvement

03 — Keyword Strategy

Keyword Strategy & Research

Comprehensive keyword research for product and category pages

Content briefs for Alpha Arbutin Scrub, SADOER, and Vaseline products

Topic clusters built around "skincare routine" and "body exfoliation"

Full content calendar targeting beauty and skincare audiences

Keyword map → content briefs Top 10 positions achieved

04 — Content Creation

Content Creation & Optimization

We created and optimized product pages, category pages, and educational blog posts with search-driven copy, proper heading structure, and internal linking to maximize visibility.

Optimized every product page with target keywords

Created detailed product descriptions with benefits and usage guides

Published skincare educational content

Enhanced user engagement with ingredient explanations and skincare tips

15+ optimized product pages Quality content created

05 — Link Building

Link Building & Authority

We built a white-hat backlink profile through industry-specific directories, guest posts on beauty blogs, and influencer collaborations — increasing domain authority and search trust.

30+ foundational backlinks from beauty and lifestyle sites

15+ directory listings across target markets

3+ guest posts on beauty and skincare blogs

Domain Authority improved from 5 to 12

Domain Authority 5 → 12

06 — Geo & Reporting

Geo-Targeting & Reporting

We set up a comprehensive reporting system that tracks rankings, impressions, clicks, and engagement for key product terms — with monthly reports delivered to Nielies.

Google Search Console performance tracking for product keywords

Google Analytics 4 traffic & engagement metrics

Monthly growth reports with full transparency

Continuous optimization based on data

Live reporting Always transparent

Measurable results

The business results behind the rankings

Google Search Console and Google Business Profile data confirms strong organic growth with 258 profile views and top 10 keyword rankings.

Profile Views

267

+189%

Top Rankings

+8 positions

Traffic

+56%

organic growth

Domain Authority

from 5

Health Score

81%

from 38%

Transformation

Before vs. after

❌ Before SEO

Website health score: only 38%

Low visibility for "Alpha Arbutin Sugar Scrub"

Poor keyword rankings — avg. position 30+

No content strategy or educational blog presence

Minimal backlinks and low domain authority

Low Google Business Profile views

✅ After SEO

Website health score: 92%

Top 10 rankings for key beauty keywords

Alpha Arbutin Sugar Scrub — Position #2

SADOER Retinol Eye Serum — Position #3

Vaseline Lip Therapy — Position #1

258 Google Business Profile views (+189%)

Domain Authority improved from 5 to 12

How it runs

A real SEO operating system

Not a one-off project. A connected, always-on system that turns website data into continuous growth.

Website Data

SEO Audit

Keyword & Content Strategy

Implementation

Tracking

Continuous Growth

Industries

SEO FOR EVERY AUSTRALIAN INDUSTRY

We bring deep industry knowledge to every search strategy — because context matters in SEO.

e-Commerce

Real Estate

Healthcare

Finance

SaaS

B2B / Export

Local Businesses

Education

Technology stack

SEO tools & technology

Google Search Console

Google Analytics 4

Ahrefs

Semrush

Screaming Frog

PageSpeed Insights

Looker Studio

Moz / AI SEO Tools

Full transparency

SEO reporting system

Every client gets a live monthly growth report — no black boxes, no vague updates.

Monthly Growth Report

Health Score

92%

Profile Views

258

Top Rankings

1-10

Traffic Growth

+47%

Domain Authority

GBP Views

258

Get Started

Ready for results like this?

Skip the stress of copywriting, product catalog planning, and design. ZeekWeb handles everything from brand strategy to dynamic WooCommerce and JetEngine container setups.

Invisible Website SEO Strategy Technical Fixes Content Optimization Authority Building

Higher Rankings + New Customers

Our SEO growth framework

PHASE 01

PHASE 02

PHASE 03

PHASE 04

PHASE 05

PHASE 06

01 — SEO Audit

02 — Technical SEO

03 — Keyword Strategy

04 — Content Creation

05 — Link Building

06 — Geo & Reporting

The business results behind the rankings

Before vs. after

A real SEO operating system

Website Data

SEO Audit

Keyword & Content Strategy

Implementation

Tracking

Continuous Growth

SEO FOR EVERY AUSTRALIAN INDUSTRY

SEO tools & technology

SEO reporting system

Monthly Growth Report

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