How we helped a B2B export business achieve massive organic growth

SEO CASE STUDY

We don’t just improve rankings. We build search systems that turn invisible websites into high-performing digital competitors — using technical SEO, content architecture, authority building, and geo-targeted optimization for international markets.

Invisible Website SEO Strategy Technical Fixes Content Optimization Authority Building

Higher Rankings + New Customers

Client challenge

The client had a website. Google didn't know it existed.

Industry

B2B Export / Manufacturing

Target markets

5 countries — international

Goal

Organic visibility & qualified inquiries

Starting traffic

66 clicks / year

Starting ranking

Avg. position 29.1 (page 3)

Engagement

10-month growth retainer

Low Google rankings — average position 29.1, buried on page 3 for every commercial keyword that mattered

Duplicate product pages competing against each other and confusing Google's index

Zero backlinks and minimal domain trust — Domain Authority of just 6, Moz Trust of 1

Weak technical foundation — overall site health score of only 40%

No content strategy — no blog, no keyword-targeted product or category content

No dedicated presence for any of the 5 international markets the business sells into

Diagnostic

Identifying the growth opportunities

Before touching a single page, we ran a full-site audit across technical health, content quality, and authority signals to find exactly where growth was being left on the table.

Technical Issues

Duplicate product pages splitting ranking signals

Crawl budget wasted on duplicate URLs

Site health score sitting at only 40%

No geo-targeted pages for international markets

Content Problems

High-intent commercial keywords with no dedicated page

Zero published blog content — no content plan

Home & product pages lacking optimized, search-driven copy

Authority Problems

Zero backlinks pointing to the domain

Domain Authority of 6, Page Authority of just 9

No directory presence, PR, or guest post coverage

The playbook

Our SEO growth framework

Six phases, run in sequence and then continuously — because search growth compounds when audit, technical work, content, and authority all move together.

PHASE 01

SEO Audit & Duplicate Cleanup

A full technical, competitive, and content audit to find exactly where growth was being lost — starting with the duplicate product pages splitting the site's ranking signals.

Identified and removed/consolidated all duplicate product pages

Technical analysis of speed, crawling & indexing

Full keyword and search-demand analysis

Content evaluated against real search intent

Site crawl → duplicate URLs flagged → consolidation plan

PHASE 02

Technical SEO Optimization

Fixed every technical issue holding the site back from being properly crawled, indexed, and ranked.

Resolved crawlability, indexing & site structure issues

Site health score raised from 40% to 95%

Cleaned up internal linking across the whole site

Improved core technical performance sitewide

Site health score 40% → 95%

PHASE 03

Keyword Strategy & Content Briefs

In-depth keyword research across every product, home, and blog page — then translated into content briefs the writing team could execute against.

Full keyword research for product & home pages

Content briefs written for every priority page

Finalized, SEO-optimized page content delivered

Full content calendar built for the blog

Keyword map → content briefs → publishing calendar

PHASE 04

Content Creation

On-page SEO implemented across every page of the site, backed by a large-scale content program built for both product visibility and lead generation.

107 blog articles written, imaged & published

Content split across product/commercial & lead-gen topics

On-page SEO applied to every page and every post

All home & product page content finalized and live

107 blog posts published

PHASE 05

Link Building & Authority

A safe, white-hat off-page campaign to build domain trust — without touching the site's spam score.

100 foundational backlinks built

100 B2B directory listings across 5 target countries

100 general business listings across the same countries

2 PR placements + 2 guest posts in related niches

Domain Authority 6 → 10

PHASE 06

Geo-Targeting & Reporting

Dedicated local pages for every key export market, plus a full transparent reporting system so progress was never a black box.

5 geo-targeted country pages built & optimized

Lead collection system set up for sales follow-up

Monthly growth reporting delivered throughout

20 qualified inquiries generated since January

5 country pages live & indexed

01 — SEO Audit

SEO Audit & Duplicate Cleanup

A full technical, competitive, and content audit to find exactly where growth was being lost — starting with the duplicate product pages splitting the site's ranking signals.

Identified and removed/consolidated all duplicate product pages

Technical analysis of speed, crawling & indexing

Full keyword and search-demand analysis

Content evaluated against real search intent

Site crawl → duplicate URLs flagged → consolidation plan

02 — Technical SEO

Technical SEO Optimization

Fixed every technical issue holding the site back from being properly crawled, indexed, and ranked.

Resolved crawlability, indexing & site structure issues

Site health score raised from 40% to 95%

Cleaned up internal linking across the whole site

Improved core technical performance sitewide

Site health score 40% → 95%

03 — Keyword Strategy

Keyword Strategy & Content Briefs

In-depth keyword research across every product, home, and blog page — then translated into content briefs the writing team could execute against.

Full keyword research for product & home pages

Content briefs written for every priority page

Finalized, SEO-optimized page content delivered

Full content calendar built for the blog

Keyword map → content briefs → publishing calendar

04 — Content Creation

Content Creation

On-page SEO implemented across every page of the site, backed by a large-scale content program built for both product visibility and lead generation.

107 blog articles written, imaged & published

Content split across product/commercial & lead-gen topics

On-page SEO applied to every page and every post

All home & product page content finalized and live

107 blog posts published

05 — Link Building

Link Building & Authority

A safe, white-hat off-page campaign to build domain trust — without touching the site's spam score.

100 foundational backlinks built

100 B2B directory listings across 5 target countries

100 general business listings across the same countries

2 PR placements + 2 guest posts in related niches

Domain Authority 6 → 10

06 — Geo & Reporting

Geo-Targeting & Reporting

Dedicated local pages for every key export market, plus a full transparent reporting system so progress was never a black box.

5 geo-targeted country pages built & optimized

Lead collection system set up for sales follow-up

Monthly growth reporting delivered throughout

20 qualified inquiries generated since January

5 country pages live & indexed

Measurable results

The business results behind the rankings

SEO is only worth doing if it moves the business. Here's the full picture, 12 months after launch — measured directly against the prior 12-month period.

Organic Clicks

877

+1,229%

Impressions

124K

+916%

Avg. Position

17.4

from 29.1

Domain Authority

+4 pts

Qualified Leads

since January

Transformation

Before vs. after

❌ Before SEO

Low rankings on nearly every commercial keyword — avg. position 29.1

Zero backlinks, Domain Authority of just 6

Duplicate product pages splitting ranking signal

Site health score of only 40%

No blog, no published content

Few inbound inquiries from search

✅ After SEO

Avg. position improved to 17.4 — moving toward page 2

100 backlinks built, 76% from quality sources

Site health score raised to 95%

107 blog posts published, fully optimized

5 dedicated geo-targeted country pages live

20 qualified inquiries generated since January

How it runs

A real SEO operating system

Not a one-off project. A connected, always-on system that turns website data into continuous growth.

Website Data

SEO Audit

Keyword & Content Strategy

Implementation

Tracking

Continuous Growth

Industries

SEO FOR EVERY AUSTRALIAN INDUSTRY

We bring deep industry knowledge to every search strategy — because context matters in SEO.

e-Commerce

Real Estate

Healthcare

Finance

SaaS

B2B / Export

Local Businesses

Education

Technology stack

SEO tools & technology

Google Search Console

Google Analytics 4

Ahrefs

Semrush

Screaming Frog

PageSpeed Insights

Looker Studio

Moz / AI SEO Tools

Full transparency

SEO reporting system

Every client gets a live monthly growth report — no black boxes, no vague updates.

Monthly Growth Report

Ranking Movement

29.1 → 17.4

Impression

Growth +916%

Referring Domains

~180

New Backlinks

100 built

Blogs Published

107

Site Health

95%

Get Started

Ready for results like this?

Skip the stress of copywriting, product catalog planning, and design. ZeekWeb handles everything from brand strategy to dynamic WooCommerce and JetEngine container setups.

Invisible Website SEO Strategy Technical Fixes Content Optimization Authority Building

Higher Rankings + New Customers

Our SEO growth framework

PHASE 01

PHASE 02

PHASE 03

PHASE 04

PHASE 05

PHASE 06

01 — SEO Audit

02 — Technical SEO

03 — Keyword Strategy

04 — Content Creation

05 — Link Building

06 — Geo & Reporting

The business results behind the rankings

Before vs. after

A real SEO operating system

Website Data

SEO Audit

Keyword & Content Strategy

Implementation

Tracking

Continuous Growth

SEO FOR EVERY AUSTRALIAN INDUSTRY

SEO tools & technology

SEO reporting system

Monthly Growth Report

Ready for results like this?

START YOUR PROJECT